What is Web Design?

 Web design is used to work with creative people to combine writing and graphical elements to create a compelling message online for your potential customers. The most important thing to think about there is the message flow. 

Oftentimes, marketers skip over that but you want to really think about telling a message from the top down. What it is, why it's beneficial, how your product or service solves that for them, and then who this is for. So this is a great time for testimonials or brands and of course, combine that page with your call-to-action.

 One of the biggest trends I'm noticing today in web design companies using sections to break out different aspects of their story. They're able to break out the what, why, who, how into sections, and into more of a consistent message flow.

 My favorite is probably the simplification of brand messaging. We're seeing the company focus more on their unique value proposition and then telling a story about how that unique value proposition is accomplished by that particular company. A great example is a company is using what I'm calling the why-how blend. They're saying why you want the product or service and how their service delivers that.